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Strike a pose

A sneak peek as Madonna & child launch their new fashion line

By MANDY STADTMILLER

Last Updated: 10:53 AM, July 29, 2010

Posted: 1:37 AM, July 29, 2010

Comments: 13

The Queen of Pop can’t let go. Madonna, who is debuting a new fashion line, hand picked her poster girl — “Gossip Girl” actress Taylor Momsen — and even shot her for the campaign out now.

Madge’s new juniors fashion line, Material Girl, is a collaboration with her 13-year-old daughter, Lourdes, that launches at 200 Macy’s stores on Tuesday.

But designing a new collection clearly isn’t enough to keep the pop powerhouse busy. Madonna shocked everyone on set in Williamsburg when she took creative control of the campaign shoot, styling many of the looks and borrowing the photographer’s camera to shoot them, too.

Yup, Madonna herself took this photo of Taylor Momsen, the official face of the Material Girl line.

Photos: Strike a pose

PHOTOS: TAYLOR MOMSEN'S MATERIAL GIRL PHOTO SHOOT

MORE:

DIANA RUBE TESTS 4 MATERIAL GIRL LOOKS

BEHIND MADONNA & LOURDES' LINE

PAGE SIX: MADONNA GETS READY FOR THE MATERIAL GIRL LAUNCH

“When she took the camera, it was insane,” says Dari Marder, chief marketing officer of manufacturer Iconix Brand Group, of the shoot, which took place in May. “But she clearly knew what she was doing, and it just looked so natural.”

When Madonna arrived on set, she introduced herself and started styling Momsen. “She flipped up a collar, wrapped a scarf, gave her a hat — with no game,” Marder says. Retailing from $12 to $40 for a target audience of 14- to 24-year-olds, the Material Girl brand offers a few pricier pieces called “Wow” items, such as an $80 motorcycle jacket.

It may be 2010, but it looks like we’re still living in a Material World.

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Comments (13)

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Dick Fitzwell

09/08/2010 10:01 AM

Mandy Stadtmiller is hot!
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Jeppydog

07/30/2010 2:55 AM

More venom from the classy NY'ers. Don't you people realize that while you call people old and ugly, you are exposing the ugliness inside of you all? Gee, it doesn't take a genius to see that. Guess you people aren't as clever as you think you are.
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justanotherengine

07/30/2010 2:47 AM

Is she going to be eating out of garbage pails in Manhattan like mom used to ?
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Archon

07/29/2010 11:41 PM

Madonna is on her DESPERATE TO BE RELEVANT TOUR!
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paperbacknovel.com

07/29/2010 11:23 PM

Macy's has got it going on -- they 'own' Thanksgiving (parade) to Christmas (Miracle on 34th and Santa), the most important months of year for retailers, when they make 75 percent of all their dough. They own Fourth of July (fireworks broadcast nationally). They have great merchandise, great stores, great logo (red star), great shopping bags, and when you buy someone a gift from Macy's, the person receiving gift knows you thought well of them (even if they know you may have gotten it on sale); and it's returnable. Macy's is 'IT' for retailers (unlike JC Penney's, Sears, Walmart, etc - for which none of the above is true. Buy a gift for someone from Sears or JC Penney they think you're a cheap skate).

That said, I hope everyone remembers who Madonna is. It's a bit of a gamble because who wants to look like a 53 or 54 year old skinny egotistical creepy-looking white woman who is known for working out too much to the point where she is all ugly bone? She is yesterday's news. Maybe Lourdes can bring up the brand; the mother/daughter thing.

Hope it works but they'd have been better off with Lady Gaga from Great Kills Staten Island.
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Queen of Mean

07/29/2010 6:13 PM

I like her better as Lady GaGa!
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Pinkmimosa

07/29/2010 12:37 PM

This is just so trite and so bad. Please stop please.
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moe green

07/29/2010 10:39 AM

O.M.G.PLEASE NO MORE SPANDEX, SNAPPY CROTCH DAN SKINS, PLEASE JESUS SAVE US ALL FROM HAVING TO LOOK AT THAT SAGGING A-S-S- IN ADULT DIAPERS.MAKES ME WANNA THROW UP IN MY MOUTH!!!!!